KFDS is a 3 man Design Consultancy where every single being has a different set of skills that complement each others. This consultancy works either on mobile/web build and product design, but focuses on project in a field of digital world such as handset or tablet.
The naming of the company came from the first letter of each founder’s name but it has always been intentional not to be obvious about it. The logo then had to follow this rule.
The flipped out K and the F are not even complete letter, but together they form a shape that anyone could interpret differently (it is a bird for me).
The next choice has been to allocate every member a colour code to stick to. Since members are all different, but under the same banner.