This product concept stemmed from exploring new ways of consuming bathroom products and reducing the carbon footprint for these types of consumer items.

The idea is that the consumer buys a more traditional type of packaging the first time which can be reused with refill packs that use less material and energy to produce.

The flexible cartridges are designed to save space in transit and storage as well as to be displayed securely on supermarket shelves.

This type of eco inspired system has been estimated in the past to save companies up to 81% of energy within the production stage and significantly reduce disposal to landfill.